The story so far
How we got here.
-
The Beginning
Black Crag began with a simple idea: experience should matter more than sales. John Harrison opened a small outdoor shop in Keswick after growing frustrated with shops selling unsuitable kit to people heading into serious terrain. Honest advice and real knowledge had to come first.
-
Growing the Team
Sarah Mitchell joined in the mid-1990s after meeting John on a trek to Everest Base Camp. Her expertise in boot fitting and foot biomechanics changed how Black Crag approached footwear — turning a quick sale into a careful, thoughtful process that's still at the heart of what we do.
-
Becoming a Community Hub
Black Crag began hosting weekly social walks, navigation workshops, and gear maintenance evenings. What started as informal gatherings became a cornerstone of the local outdoor community.
-
Next Generation
John's daughter Emma joined after years working as an outdoor pursuits instructor — bringing fresh energy while staying true to the values the shop was built on. Today the team includes specialists in climbing, wild camping, trail running, and mountaineering.
-
Today
Black Crag remains family-owned and proudly independent. We've chosen to stay rooted in Keswick rather than expanding or moving online, because what we offer is built on real human connection. We're still that small shop in the Lakes.
